our commitment
Crafting a better world for future generations—including our pets.
We believe that exceptional products begin with responsible sourcing and a deep commitment to sustainability. To drive meaningful progress, we keep our approach simple and focused. Our commitment is built on four key pillars, guiding us in measuring and advancing our sustainability impact.
Pillar 1. Raw Material Sourcing
Fishing for the best.
At Finfare, we believe pets deserve the best—so we source our seafood from farms that meet the highest standards of sustainability, animal care, and ethical practices. Our fish comes from waters monitored by top watchdogs like the Aquaculture Stewardship Council (ASC), Marine Stewardship Council (MSC), and Best Aquaculture Practices (BAP), all benchmarked by GSSI or equivalent. The best part? Every single bite of Finfare Pet Treats is made with 100% responsibly sourced fish from BAP-, ASC-, or MSC-certified suppliers—so your pet can snack happy, and you can feel great about it!
Pillar 2. Transparency
From sea to snack.
At Finfare, we believe every pet deserves a treat with a story you can trust. That’s why we ensure 100% traceability, working with seafood vendors certified to top global food safety standards like BRC and SQF. These standards, along with FDA traceability requirements, let us track every fish from source to snack. No fishy business—just full transparency for a treat you and your pet can feel great about!
Pillar 3. Organic Waste Reduction
Fin to tail.
At Finfare, we carefully select the most nutritious and flavorful cuts of fish—prized in fine dining—to craft pet treats that deliver exceptional taste and superior nutrition. Through extensive R&D and collaboration with pet nutritionists, we’ve perfected a simple yet refined recipe that makes the most of every premium ingredient. By thoughtfully utilizing high-quality seafood parts that might otherwise be overlooked, we ensure that nothing goes to waste while providing pets with a treat worthy of the most discerning palates. It’s a smart, sustainable approach to pet nutrition—because only the best will do.
Pillar 4. Climate Change
Sea to shining sea.
At Finfare, we’re all about giving pets the best, but we also know that a healthy planet makes for a happy pet! Climate change is a big deal for the seafood industry, so we’re teaming up with suppliers who are just as committed to reducing their carbon pawprint as we are. Our partners work hard to measure and shrink their greenhouse gas emissions each year, with carbon intensity as low as 0.13 kg CO₂e per pound—way ahead of the curve compared to the industry standard.
CLIMATE IMPACT
We also keep a close eye on how climate change could impact seafood availability, quality, and pricing, so we can stay ahead of the game. By sourcing responsibly and focusing on climate resilience, we’re protecting oceans and making sure your pet gets high-quality, sustainable treats for years to come. Because when we care for the planet, we’re really caring for your pet’s future.
